Until now, the trend of digital marketing for 2021 has revolved around two different, but almost contradictory concepts. The first is a general humanization, addressing real issues and tailoring content to suit the individual (as opposed to the collective appeal) for more personal engagement. The second one is a lot more mechanical and technical optimization, fine tuning the back areas like SEO and how you create campaigns - which your satisfied customers don't see.
Below, we'll cover the hottest digital marketing trends of 2021 to help you advance in your competition. Take these marketing trends to heart and consider them when designing your own digital marketing strategy for the new year.
Here are the best digital marketing trends of 2021:
1. Inclusivity
In 2021, digital marketing includes media and content representing a wide variety of races, sexuality, religion, etc., as well as people with physical disabilities and learning disabilities. This includes content for your imagination and videos, but also topics you discuss on social media and blogs, or even the line of products you offer.
In history, inclusion in our present time and place is very important. Greater numbers by the day, especially younger audiences and marginalized groups, want to see a more optimistic depiction of similarities in the content they consume and the brand they buy from. Or more precisely, they do not want to see the same homogenous material that we have been accustomed to over the past decades.
2. Ad-blocker
The digital marketing trend of 2021 is not about positivity and progress - it is also about overcoming obstacles like advertising blockers. With 27% of Internet users expected to use ad blockers in 2021, many marketers are cutting their primary traffic automatically at the source, including PPC campaigns.
First of all, you want to test how big a problem it is for you - your advertising data and analysis will tell you what you need to know. The damage can be negligible depending on your target audience or where you post the advertisement.
If your ads fall prey to ad blockers, your best strategy is to waste time trying to convince friendly customers to change their choices. Read your advertising budget to suit other, more fruitful campaigns such as influential, marketing or sponsored content. The younger audience does not respond well to displaying ads anyway, but they react well to influential marketing, so it is worth switching to any situation.
3. Interactive Content
There is a trend that has technically been around for some time, but it is now being recognized as a best practice. Interactive content not only promotes more engagement, it also improves user enjoyment.
Interactive content like quizzes, open-ended questions, surveys, contests, giveaways, polls, calculator widgets and more, can do wonders for your brand. At the very least, they increase the amount of time you engage with them, which helps you stand out in algorithm-based searches and feeds. The most important thing is that the people always want to be busy in engaging, that is why most of the interactive content improves your user experience.
Towards personalization interactive content is a part of greater trend in order for users to react for themselves or voice their opinions, they feel a more personal connection to the brand.
4. Customer segmentation
Customer Segmentation trend is not new but its fresh and newly popular. Its idea is very simple: to target a general audience rather than a large number of large marketing campaigns, it is preferable to target a specific audience for a large number of small marketing campaigns.
This means grouping your target audience by certain traits or behaviors, such as demographics or shopping habits. This allows you to tailor your content more precisely to their preferences. This strategy works best for personalization and customer engagement, as your followers receive content for them. You can apply customer segmentation to special advertisements on various sites, categories of blog content, and social media content for multiple communities.
5. Local SEO
You should constantly update your business presence, along with local results, if you are a local business because Google frequently updates their local SEO algorithms, in a way, local SEO even more than comprehensive SEO Is powerful - people searching for a specific type of business intend to buy with their geographic location, so they are easy to convert.
You have to be verified by Google for a start. You can either claim your entry or create a new one by signing up for Google My Business. This helps you rank higher in the Google SERPS, and also gives you the chance to give online searchers additional information about your company.
In your SEO strategy, moreover you have to include local keywords prominently. Obviously, prioritize your city or city name as a top keyword, but you can go the extra mile by including related keywords. If your place has a famous landmark mention it once or twice.
SMAC Digital offers you the best digital marketing services. We will also do the best SEO services for you. Keep checking back with the SMAC Digital Blog throughout the year to keep up to date on all the latest digital marketing trends yet to come!
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